NFL break new ground in partnership with snapchat

The National Football League (NFL) and Snapchat have extended their content partnership for the 2018 -19 seasons, becoming the first league to launch on snapchat’s ‘Discover’ platform.

Snapchat Live Stories will be produced for every NFL game during the season, including the Super Bowl, enabling millions of fans to engage with uniquely packaged NFL-centric video and photo content through Snapchat.

Live Stories capture the energy and excitement from NFL games and events by featuring a mix of fan-submitted Snaps* and inside access content.

Director of Digital Media Business Development for the National Football League, Blake Stuchin, believes telling the story of the event from many perspectives, including fans, the League and its teams, Live Stories bring viewers into the experience.  

“We’re excited to expand our partnership with Snapchat, delivering compelling NFL content to a platform where millions of our fans around the world interact on a daily basis,” he said.

“The launch of the NFL on Discover will provide a key touch point to follow storylines throughout the week, and the expansion of Live Stories will provide fans with a unique perspective of the excitement in and around our stadiums at every game all season long.”

The extension follows the NFL’s successful partnership with Snapchat during the 2015 season, with more than 70 million people around the world viewing Snapchat’s Live Stories surrounding NFL games and events. 

According to the Nielsen Company, 199 million people tuned into the 2015 NFL regular season representing 78 per cent of all television homes and 67 per cent of potential viewers in the U.S. NFL games accounted for the top 25 and 46 of the 50 most-watched TV shows among all programming in 2015.

“The NFL has been a tremendous partner over the last year and a half as we’ve worked to expand our premium sports coverage,” said Ben Schwerin, Head of Partnerships for Snapchat.

“We’re thrilled to be bringing even more NFL content to Snapchatters and brand partners alike throughout the year.” 

Additional Live Stories will be produced for major NFL events such as the NFL Scouting Combine and the NFL Draft.