Online payments provider, Neosurf, has signed a multi-year agreement with Australia’s Esports High Performance Centre (EHPC) to assist with the company’s goal of becoming a valued endemic brand.

The agreement will also see Neosurf become a sponsor of all four teams currently operating within the EHPC, which includes Dire Wolves, N8 Esports, Team Oracle and Supa-Stellar.

Gareth Jones, CEO of the EHPC, summed up the partnership by saying the goal is to successfully transition Neosurf from being a non-endemic brand to becoming a truly endemic brand.

“For a brand to become integrated into the esports community there needs to be a dedication to understanding the audience and developing activations that deliver on their needs and motivations.

“The team at Neosurf are awesome to work with and fully appreciate that simply putting their brand on our shirts is not enough to achieve our goal,” Jones said.

The partnership includes full integration of the Neosurf payments products into the EHPC e- commerce infrastructure, providing payment options for merchandise, memberships and training courses.

Antoine Metivier, Director of Partnerships at Neosurf, sees esports as the perfect place to expand the Neosurf footprint and the EHPC as the perfect partner to help achieve their goal.

“Providing value to the end-user is our aim at Neosurf in everything we do whether it is through our payment products or our partnerships and initiatives.

“The team at the EHPC is the perfect partner as we enter into the esports space because they operate across multiple esports and importantly for us of have a deep level of understanding of the different fans and how brands can add value rather than simply try and extract value.”

The team sponsorships involve co-created activations that will help esports continue to establish itself as a professional and inclusive industry in Australia.

Activations will involve scholarships for up-and-coming players as well as supporting bootcamps, providing online coaching and hosting events.