NBL Group Secures Record Commercial Partnerships Across NBL, WNBL and NBL1

The NBL Group has confirmed a record number of new and renewed commercial partnerships across the NBL, WNBL, and NBL1, strengthening the organisation’s position as one of Australia’s fastest-growing sports entities.

More than 30 brands have joined or recommitted to the basketball portfolio, reflecting broad market confidence and alignment with key consumer sectors including retail, finance, automotive, technology, and hospitality.

NBL Group CEO, David Stevenson, said the growth reflects rising fan engagement and expanding commercial opportunities across all levels of the sport.

“The momentum across the NBL, WNBL and NBL1 has never been stronger.”

“Our partners are strategic collaborators who share our vision. Together, we’re building stronger competitions, deeper fan connections, and greater opportunities for the sport’s continued rise.”

NBL Partnerships Continue to Scale

The Hungry Jack’s NBL has added new partners including Disney+, Step One, Dabble, Choice Hotels, Simplot, Snapchat, Paywise and Mortgage Choice.

These join a strong group of returning partners such as Mitsubishi, Blackmores, Foot Locker, Bunnings, Kmart, AAMI and NBA 2K.

Strategic broadcast partnerships with ESPN and Network 10 continue to underpin reach, while expanded content integration with the NBA App has increased visibility in North America.

NBL Group chief growth officer, Samantha Green said the league’s commercial appeal continues to strengthen.

“The NBL is a world-class product that connects deeply with fans and drives real commercial impact for partners.” 

WNBL Achieves A Strong Commercial Position in League History

Entering its first season under new ownership, the WNBL has secured more than ten new brand partnerships, including Google, Hungry Jack’s, Bunnings, AAMI and Minor Hotels. A new broadcast agreement with the Nine Network and ESPN is set to expand reach and visibility locally and abroad.

WNBL CEO, Jennie Sager, said the support reflects the rapid rise of women’s basketball participation and fandom in Australia.

“Participation is at an all-time high, and brands are aligning behind that momentum, this marks a landmark moment for the league.”

NBL1 Strengthens Community-Level Foundations

At the community level, NBL1 continues to expand its commercial network, with Mitsubishi and Foot Locker reaffirming long-term support, and Choice Hotels confirmed to join from 2026. Key partners such as AAMI, Red Bull, Archie Brothers and Kayo continue to play a central role in league development.

General manager of strategic partnerships & NBL1, Dean Anglin, said NBL1 provides a powerful platform for partner integration at grassroots and development levels.

“NBL1 is a vital part of the national basketball ecosystem, connecting elite pathways with community participation.” 

With additional announcements expected, the NBL Group continues to position basketball as one of Australia’s most dynamic sports platforms.

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