[mkdf_dropcaps type=”normal” color=”#f55549″ background_color=””]N[/mkdf_dropcaps]
ASCAR has announced a new partnership with Grabyo that will see the motorsport competition leverage Grabyo’s video production and cloud software to produce new digital video content.

The partnership came ahead of the GEICO 500 NASCAR Cup Series on 25 April at the Talladega Superspeedway, and sees NASCAR produce several multimedia content series including video series ‘Backseat Drivers’ and podcasts series ‘Stacking Pennies’ and ‘Glass Case of Emotion’.

With Grabyo’s cloud-based platform, NASCAR’s content team had access to production tools anywhere during the event and can host the content directly only the NASCAR website homepage.

NASCAR director of video/content strategy, Justin Burrows, said: “We are excited to be using Grabyo to deliver our digital content.”

“Moving our digital and social content production into the cloud has increased productivity and allowed our production teams to be flexible.

“Partnering with Grabyo will allow us to deliver multifaceted content directly to our fans, improving engagement across all series and podcasts.

“We know the video world is into the cloud and we are glad to be part of it,” Burrows said.

Grabyo president of Americas, Mike Kelly, said the partnership will mean fans will never miss a moment of NASCAR action.

“Assisting such an innovative company in NASCAR is extremely exciting for us at Grabyo,” Kelly said.

“The organisation has long been at the forefront of developing new content for its fans and with this partnership we hope to assist in pushing it forward even further,” he said.

The deal follows a similar partnership between Grabyo and Motorsport.tv.