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inistry of Sport (MOS) has announced the ‘MOS 2021 Sponsorship Annual’, a tool for rightsholders and brands to connect in the post-COVID-19 world and spark the growth and success of the sport sponsorship market.

With four available and varying packages, the MOS 2021 Sponsorship Annual provides rightsholders the opportunity to advertise their 2021 sponsorship availabilities with MOS in a number of different ways, to help connect 2021 sponsorship packages to the right brands.

The ‘Annual’ will profile all available sporting club and league sponsorship assets, putting them in front of the MOS audience of brands, agencies, and industry leaders.

The packages provide perks ranging from a hyperlinked logo, list of all available 2021 sponsorship packages, and 25 words or less about each sponsorship package on the MOS website, to the same perks as above but with 200 words or less about each sponsorship package on the MOS website, along with an MREC display, EDM display, third party article, social media on all platforms, and the MOS top 10 sponsorship assets of 2021.

In an exclusive interview with Ministry of Sport, Richmond Football Club general manager of commercial operations and stakeholder engagement, Simon Derrick, said the future of sport sponsorship will rely on the economy surrounding it.

“Fundamentally, none of us are immune from the economic conditions we’re a part of,” Derrick said.

“I think a strong healthy robust economy means there’s better opportunities for the rights holders and for the landscape of sport, so we need a strong economy for us to thrive and prosper, but irrespective of that, sport remains such an important part of our culture in this country, and will continue to be an important part of our culture and connection to communities, individuals and to each other.

“I think sport will be a really trusted partner for organisations and individuals who are looking to rebuild the community we are a part of, both socially and economically, and I think sport has got a strong role to play.

“That’s where I think individuals, corporates, government, and philanthropic organisations will have an opportunity to partner with sport because we will be a really important part of rebuilding this community,” he said.

The importance of investment in sport through sponsorship, in the post-COVID-19 world, has unquestionably never been as high, which is exactly why MOS plans to act as a link between rightsholders and brands to ensure sport has the financial backing it needs in 2021 and beyond.

To find out more about the MOS 2021 Sponsorship Annual, or to get involved, please contact [email protected].