Mizuno Hires Digital Agency Dept To Strengthen Its Brand Presence Globally

Japanese sporting goods company, Mizuno, has hired international digital agency, Dept, to grow and strengthen its brand presence globally.

Mizuno, who is the official batting gloves supplier for the Australian Baseball League, has been quite in the global sporting landscape in recent years, but this new partnership is set to change that.

Dept, who has its main UK operation in Manchester, including offices in North America and across mainland Europe, will be responsible for further developing Mizuno’s creative, digital and e-commerce strategy.

Satoshi Miyamoto, head of Marketing at Mizuno Global is eager about having Dept on board: “We’re very excited to work with an experienced international marketing agency for driving our global business growth.

“We look forward to having their outstanding creative, technology and data skills.”

Dept’s aim is to strengthen the Mizuno brand as a whole by focusing on creating seasonal campaigns, photo and video production, social and digital e-commerce strategy.

These campaigns will be suited for multichannel purposes, both online and offline in this modern retail landscape.

João Inácio, Associate Creative Director at Dept, said: “partnering up with a global sports brand such as Mizuno is a unique opportunity for Dept to put all of its expertise to work by consolidating the brand and creating work that sets us apart in the digital space.”

By combining forces, Dept and Mizuno hope to unify customers behind the brand.