Miami Open announces record number of sponsors

The Miami Open presented by Itaú has announced a record number of tournament partners have confirmed their support for this year’s event, set to take place from March 17-31 at Hard Rock Stadium.

The Miami Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a WTA 1000 event on the WTA calendar, and features the top men’s and women’s tennis players in the world. The tournament is widely regarded as one the most glamorous on the ATP and WTA schedules because of Miami’s unique personality, thriving nightlife, five-star hotels and restaurants, beautiful weather and beaches, and celebrity appeal, as well as its close proximity to both Fort Lauderdale and Palm Beach.

Let’s recap our weekend winners! 🔁 pic.twitter.com/K7blGdIz28

— Miami Open (@MiamiOpen) February 19, 2024

The 2024 Miami Open presented by Itaú’s slogan ‘Where tennis comes to play’ will be brought to life this year through the enhanced off-court experience to match the on-court excellence.

Returning partners include Itaú, the incumbent presenting partner since 2015, along with Betway, Cadillac, Emirates, Hologic, Lacoste, Seabourn and Tecnifibre. The Cadillac display on Sunset Terrace will offer spectators the first look at the ultra-luxury, all-electric CELESTIQ and first-ever, all-electric ESCALADE IQ.

Other long-term partners include Baptist Health, the official healthcare partner, providing medical assistance to both players and fans, while also bringing an all-new interactive tennis Skill Zone for attendees to enjoy.

Additionally, relaxing oases around the grounds include the colorful and vibrant Botran Rum Lounge, the Dobel Tequila Bar offering tennis-themed drinks including the official tournament cocktail, Ace Paloma, the relaxing Santa Margherita Rosé Giardino, and Stella Artois, returning with their much-loved airstream serving drinks and frites.

New partners further enriching the fan experience in 2024 include Electrolit, the Official Sports Drink of the Miami Open, Fresh Del Monte, the Official Produce Supplier of the Miami Open, will be providing fresh fruits and vegetables to fans, volunteers, staff, and players throughout the tournament, and siggi’s, the official yogurt of the Miami Open, will delight the tournament players and fans via a new high protein, low sugar yogurt bar in the Players Café and in select concessions.

With more food and beverage options than ever before on campus, new additions this year include No.3 Gin offering refreshing cocktails at the No.3 Courtside Club, Piper-Heidsieck and their Champagne Garden and scenic Piper-Heidsieck Sky View so fans can take in the grounds with a birds eye view, and Celsius, introducing a new Courtside Lounge where fans can sip on a variety of refreshing Celsius Mocktails while watching live tennis.

Lifestyle brands debuting this year include La Roche-Posay, the Official Sunscreen of the Miami Open and Moroccanoil, the Official Hair Care Partner, offering a luxurious haircare and styling experience.

Joining the extensive Miami Open family of sponsors are Longi as the Official Solar and Hydrogen Sponsor, Protective Life Corporation as the Official Insurance Provider and entitlement partner of the Member Rooftop, and El Salvador Tourism, bringing a vibrant and immersive stand showcasing the country’s unique blend of adventure and relaxation.

“We are delighted to welcome 10 new sponsors to this year’s Miami Open presented by Itaú and particularly gratified to have more than 20 returning partners, demonstrating how mutually beneficial they have found their experiences at the tournament over the years,” said Josh Ripple, SVP of Tennis Events at IMG, which owns and organizes the Miami Open.

“The commitment of all our sponsors to deliver the most culturally immersed tennis festival on the tour circuit​ with best-in-class food and beverage offerings and experiences for our fans makes us confident that this will be the best and most attended edition to date.”

Known for its world-class culinary experience, the Miami Open presented by Itaú will welcome more than 30 of Miami’s leading restaurants and bars this year as organizers aim to infuse tennis with the iconic culture of Miami.

New places, new faces 👀

You won’t want to miss out on some of our newest food & drink experiences at this year’s tournament!

— Miami Open (@MiamiOpen) February 13, 2024

Taking place in the second week, the Miami Open Wheelchair Invitational and Major League Pickleball Showcase are also new additions to the program, marking the first time both events will take place at any 1000 series tournament.