Marvel Stadium Relaunches Stadium Golf to Expand Its Non-Game Day Offerings

In a strategic move to diversify fan engagement and expand venue usage beyond traditional sports, Marvel Stadium has relaunched Stadium Golf, presented by Sportsbet. In today’s competitive entertainment landscape, this activation is a smart play to maximise the stadium’s potential outside of game days. Running until September 25th, the event features an expanded 12-hole course set across various levels of the venue, featuring 2 x $10,000 hole-in-one prize opportunities. Participants can tee off from unique locations within the stadium and aim for custom greens on the field, transforming the venue into an interactive golfing playground.

Building on last year’s success, this year’s event introduces The Clubhouse, where participants can use simulators, warm-up nets, chipping challenges and enjoy food and beverage. With over 5,000 participants expected throughout the month, the strong ticket sales highlight the growing appetite for non-traditional activations that merge entertainment with social experiences.

The strategic direction is clear: non-game day activations are becoming increasingly important for venues like Marvel Stadium, where fan engagement and revenue generation now extend beyond the sporting calendar. The popularity of the event suggests that audiences are eager for more than just traditional sports. They’re seeking memorable, multi-dimensional experiences, and Marvel Stadium is stepping up to meet this demand.

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Scott Fitzgerald, General Manager of Marvel Stadium, commented: “We were able to take some great learnings from last year and deliver players a new experience for 2024… Marvel Stadium is the busiest multi-purpose stadium in the world, and Stadium Golf is another way to showcase the venue’s versatility and how we can activate 365 days a year, in between a blockbuster content calendar of AFL, international concerts, AusX Supercross, and more.”

As the title sponsor, Sportsbet plays a key role in the event’s branding and promotion, and additional sponsors, including Ticketmaster, Powerade, Clutch & Co and TaylorMade are prominently integrated into the experience. These partnerships not only enhance the event but also offer valuable exposure for brands looking to engage with a diverse audience.

This activation offers Marvel Stadium the opportunity to engage a wider audience through a memorable fan experience in a world-class setting, particularly those interested in non-traditional sporting events. It reinforces the stadium’s commitment to maximising venue use and generating additional revenue through year-round, creative activations that boost fan engagement and drive commercial growth.

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