Macarthur FC Signs Brolen Homes in Two-Year Local Partnership

Macarthur FC has confirmed a two-year commercial partnership with residential builder Brolen Homes, strengthening the club’s alignment with businesses embedded in South West Sydney’s growing corridor.

The agreement will see Brolen Homes become an official partner of the A-League Men’s club, with both parties expected to engage in joint community initiatives and brand activations targeting families and residents in the region.

Commenting on the partnership, Macarthur FC’s Chief Commercial Officer, Mark Jensen, said: “a perfect addition” to the club’s commercial network due to its established presence and community focus.”

“While the announcement reflects typical partner alignment language, the key strategic value appears to lie in co-branded initiatives that deepen fan engagement and sponsor visibility in the area’s residential growth market,” Jensen said.

Brolen Homes is leveraging sport to increase its brand awareness in a region undergoing rapid demographic and infrastructure shifts. Residential development in South West Sydney remains a main point for both private and public investment, and aligning with a local sporting property offers a pathway to community trust and long-term visibility.

Brolen Homes Director Ross Molluso emphasised the role of the partnership in reinforcing the company’s regional ties, stating that it aligns with their goal of building homes designed for families to thrive in.

For Macarthur FC, the deal adds another layer to its commercial portfolio, which has largely focused on partnerships with organisations that have strong geographic relevance.

In recent seasons, the club has emphasised local engagement as a core pillar of its off-field strategy, a necessary approach given the still-developing supporter base and competitive sponsorship landscape in Western Sydney.

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