The Los Angeles Dodgers have extended their multi-year partnership with Kosé Corporation, Tokyo-based personal care brand.
As part of the renewed collaboration, fans will witness engaging new features, including live scoreboard highlights for Shohei Ohtani’s home runs and walk-off victories.
Additionally, this partnership will offer unique opportunities to purchase Kosé products, along with a sponsored trading card giveaway, enhancing the game-day experience.
Commenting on the partnership, executive vice president, chief marketing officer of the Los Angeles Dodgers, Lon Rosen, said: “The relationship between Kosé and the Dodgers has been exceedingly complementary, and it was a no-brainer for both of us to take it even farther into the future.”
“We have truly enjoyed this collaboration, further enriched by the organic player celebrations inspired by Shohei’s commercial for their skin care line, Decorté,” Rosen mentioned.
Throughout the current season, Kosé branding has been prominently displayed on DodgerVision and strategically positioned within Dodger Stadium, creating a seamless integration of sports and personal care.
Established in 1946, Kosé is renowned for its diverse range of specialty and everyday cosmetics, catering to a broad audience.
Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.
The Fremantle Football Club has announced a new partnership with the West Australian...
BetMGM has officially announced its multi-year partnership with the WNBA's Las Vegas Aces. ...
The Major League Baseball (MLB) in partnership with the Atlanta Braves and the...
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.