Liqui Moly signs seven-figure deal with Chicago Bulls

German oil and additive specialist Liqui Moly partners up with The National Basketball Association’s (NBA) Chicago Bulls, for a two-year advertising contract.

The seven-figure deal will see advertising in the stadium, including permanent logo placement on the pole pads, as well as on the Bulls’ digital platforms.

Liqui Moly’s Marketing Manager, Peter Baumann, said: “the Chicago Bulls have a large number of loyal fans – not just in North America but also in South America, Europe, Asia and Australia.

“The aim of this collaboration is to raise LIQUI MOLY’s profile in North America particularly, but also beyond.”

Matthew Kobe, Vice President of Business Strategy & Analytics for the Chicago Bulls, said: “We are so pleased to have found a powerful partner in Liqui Moly.

“A premium brand which shares a global reach and mutual interest towards quality and top performances is a great match for us.”

Liquid Moly moved into US sports sponsorship last year in a deal with the LA Kings in the NHL.

Trade in the US is booming for the brand, with sales over 40 per cent higher than in the equivalent period of the previous year.