HomeFree ArticleLatest NewsLand Rover Renews Partnership With Rugby Australia

Land Rover Renews Partnership With Rugby Australia

Shannon Edwards, Marketing Director, Jaguar Land Rover Australia, Wallabies Captain Michael Hooper, and Rugby Australia CEO Andy Marinos outside of RA HQ in Sydney

Land Rover Renews Partnership With Rugby Australia

Luxury automaker, Land Rover Australia, has announced the renewal of their Rugby Australia partnership as Official Major Sponsor and the Official Vehicle of the Wallabies until the end of 2024.

The new three-year deal extends the partnership to seven seasons, with LandRover first signing on with Rugby Australia back in 2018.

As part of the agreement, the Land Rover logo will be worn on the back of the Wallabies team shorts on game days and at training, and be seen on the Gilbert test match rugby balls.

Rugby Australia CEO, Andy Marinos, said they are thrilled to continue the partnership for a further three years.

“The values of Rugby Australia have great synergy with those at Land Rover, and the Wallabies will wear their logo with pride throughout the Test season,” said Marinos.

“Rover has a long history of supporting Rugby around the globe, and we look forward to continuing to have a successful partnership that benefits both organisations for many years ahead.”

Jaguar Land Rover Australia, marketing director, Shannon Edwards, also commented: “For over 20 years, Land Rover has actively supported rugby through partnerships globally, nationally, and through grassroots programs.”

“With shared values of passion, integrity, leadership, and a commitment to going above and beyond, we couldn’t be more excited to write the next chapter of our partnership with the Wallabies, engaging with fans across the country and helping to grow the game,” said Edwards.

Furthermore, the automaker has extended its ambassador agreement with Wallabies captain Michael Hooper.

Edwards continued: “Extending our relationship with Michael was an easy decision as Michael embodies the Land Rover spirit and is a true leader and champion both on and off the field.”

The partnership will see Hooper work directly with Land Rover in order to “inspire and engage young rugby fans across the country via grassroots programs,” says Edwards.

The Wallabies captain said that the partnership between the two organisations feels “natural”, as they share the desire for “optimal performance and being the best.”

Hooper said: “I’ve had a great relationship with the team over at Land Rover for the last couple of years, and I’m honoured to renew our partnership.”

“I am also looking forward to doing great things together to help grow the game and engage the community in new and impactful ways.

“Stay tuned on that front too!” said Hooper.

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