The Los Angeles Football Club (LAFC) has announced that they have entered into a naming rights partnership with the Bank of Montreal (BMO) ahead of the 2023 Major League Soccer (MLS) season.
The home venue of LAFC and L.A. based women’s soccer team, Angel City FC will now be known as BMO Stadium.
The partnership with LAFC is a continuation of BMO’s commitment to growing the sport across North America and supports the bank’s US expansion pillar of their North American growth strategy.
Commenting on the partnership, LAFC co-president and chief business officer, Larry Freedman, said: “Our partnership with BMO unites two organizations that share a vision and commitment to be leaders and forces for good in our community.”
BMO’s chief strategy and operations officer, Cameron Fowler, added: “BMO is thrilled to forge this partnership with LAFC, which reinforces our bank’s commitment to growing the game of soccer across North America.”
“Through BMO Stadium, we will share our passion for soccer and commitment to the Los Angeles community while bringing to life our purpose, to boldly grow the good in business and life. We look forward to supporting LAFC and its fans this season and beyond,” he said.
Additionally, the bank has invested over $25 million to engage, develop and cultivate youth football at every level of competition across Canada since 2005, supporting 150,000 youth athletes in the sport.
The announcement comes after the MLS partnered with Avant in a multi-year deal.
