KFC T20 Max Joins 7plus in Broadcast First for Queensland Cricket

The KFC T20 Max competition will be streamed live and free on 7plus Sport for the first time this month, following a new broadcast agreement with the Seven Network.

the KFC T20 Max has become an emerging fixture in the Australian domestic cricket landscape, offering a pre-season platform for state-contracted and Big Bash players to compete alongside Premier Cricket talent. This year’s competition will run from 20 August to 6 September, with selected men’s and women’s matches available to stream nationally.

For Queensland Cricket, the deal represents a key commercial and strategic development. By bringing T20 Max to a mainstream digital platform, the organisation enhances the visibility of its Premier Cricket ecosystem while aligning with a national broadcaster that holds the rights to flagship cricket properties such as the BBL, WBBL, and international fixtures.

Commenting on the announcement, Queensland Cricket’s General Manager of Commercial, Marketing & Corporate Affairs, Pete Lock, said:“This is an important step forward in amplifying our domestic talent pathway.

“Having matches on 7plus not only brings the game to more viewers but also provides broader opportunities for talent identification across men’s and women’s cricket.

“The Heat’s remaining BBL and WBBL spots will be filled based on T20 Max performances, which shows how influential the competition has become,” Lock added.

The addition of T20 Max further strengthens Seven Network’s digital cricket offering.

Expressing enthusiasm on the announcement, Seven’s Head of Digital – Sport department, Kirsty Bradmore, said: “We’re thrilled to showcase this level of emerging talent.”

“With this addition, cricket fans can now follow an even deeper layer of the domestic game – all in one place,” Bradmore expressed.

Previous editions of T20 Max have featured high-profile players such as Usman Khawaja, Marnus Labuschagne, Jess Jonassen, and Elyse Villani, alongside rising talents who have earned professional contracts after standout performances.

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