ISUZU Announce Title Sponsorship of the ISUZU Bull Daisies

ISUZU has become the official title sponsor of the Bulls Daisies, in a landmark move for South African women’s rugby. The team will now compete as the ISUZU Bulls Daisies, with the partnership signalling a significant step forward in elevating the visibility and professionalism of the women’s game.

The sponsorship delivers vital financial support, enabling the team to strengthen its high-performance programme while positioning players as national role models.

Thando Manana, Executive for Women’s Rugby and Strategic Projects at the Blue Bulls Company, welcomed the development:
“This sponsorship is a remarkable achievement. It provides the funding needed to enhance our high-performance product and build a stronger domestic system that benefits the national game.”

“We’re grateful to ISUZU for believing in the potential of our players and look forward to a successful partnership,” he said.

ISUZU’s Department Executive for Marketing, Ziphindiwe Ngcobo, echoed the sentiment:
“Our goal is to be a long-term champion of women in sport. From day one, we’ve supported the Daisies and will continue to stand with them as they grow.”

“This is more than a sponsorship, it reflects our values and our belief in meaningful partnerships that drive real change,” Ngcobo added.

Blue Bulls CEO Edgar Rathbone said the deal also sends a clear message to the team’s athletes: “ISUZU’s investment reaffirms our players as South African role models, deserving of every opportunity in the sport.”

The agreement includes prominent branding across match-day, training, and off-field kits. The ISUZU logo will feature on the front, back, and shorts of the team uniforms. This level of exposure underscores the brand’s commitment to gender equity in sport.

Beyond kit sponsorship, ISUZU will collaborate on initiatives focused on community engagement, youth development, and high-impact events, starting with the rebranded ISUZU Bulls Daisies Women’s Day Event.

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