IOC and Visa Unveil ‘Olympic World’ on Roblox in Preparation for Paris 2024 Games

The International Olympic Committee (IOC) has partnered with Visa to unveil the Olympic World presented by Visa, a captivating virtual environment on Roblox that offers fans a fresh and dynamic platform to immerse themselves in the Olympic Games experience.

Within the Olympic World, users can enjoy an array of Olympic-themed mini-games, explore the Olympic Shop for virtual merchandise, delve into the world of Olympic sports, and stay updated on the latest news surrounding Paris 2024.

With Roblox boasting over 77 million daily active users from 190 countries, with more than half being Gen Z, the Olympic World presents a prime opportunity to engage this global audience that is increasingly embracing virtual interactions and connections.

This innovative initiative marks the first time on Roblox that users can interact with Olympic and Paralympic intellectual property, offering a unique experience to delve into the essence of the Olympic spirit through a diverse range of games, activities, quests, and virtual events.

Visitors seeking an immersive Olympic Games encounter in this digital realm will discover thrilling mini-games within the Olympic Stadium, such as the adrenaline-pumping “Obby” challenge that tests players’ speed on the virtual streets of Paris, and the aquatic-themed “Smash Ball” game that pays tribute to the Olympic spirit in an underwater setting.

Moreover, users can browse the Olympic Shop, where they can purchase a wide selection of in-game items, including exclusive Olympic-themed avatar accessories and a constantly updated assortment of user-generated content crafted by top Roblox creators.

Stepping into the Olympic Champions Hall will offer visitors a unique opportunity to explore the rich history of the Olympics and gain insight into what makes the Games a truly extraordinary global event.

In addition to the globally accessible Olympic World, two additional regional environments will be accessible on Roblox.

In the USA, Team USA and NBCUniversal are collaboratively launching the Team USA Obby within Roblox, featuring the Team USA Museum, mini-games, Peacock lounge, and official virtual merchandise. In Brazil, MRH Globo is introducing “Destino Pari” as part of the existing “Sportv Land” environment, tailored to engage Brazilian audiences with the Olympic Games.

The digitalisation of the Olympic movement, highlighted in Olympic Agenda 2020+5, has emerged as a pivotal trend shaping contemporary society. The IOC’s strategic direction emphasises leveraging digital platforms to engage fans worldwide not just during but also between the Games, underscoring the organisation’s commitment to ongoing innovation in this domain.

Through the Olympic World, the IOC aims to champion the Olympic values, generate excitement for the upcoming Olympic Games in Paris 2024, and cultivate fresh interest among diverse audiences through cutting-edge and immersive experiences.