Infosys Serves Up VR And AR Experiences At The Australian Open
Infosys is leveraging its expertise in emerging technologies to deliver first class fan experiences at this years Australian Open.
After securing a three-year strategic partnership with the Australian Open in Septemeber last year, Infosys is serving up a series of big data and analytics, artificial intelligence (AI), virtual and augmented reality experiences.
The 500,000 attendees expected through the gates during the tennis tournament will have the opportunity to immerse themselves in the world of tennis through visiting an Infosys Fan Zone, where they experience playing against a professional tennis player through a virtual Rod Laver Arena.
They will also have the ability to watch the Australian Open live from on-court via a VR headset and shop for Australian Open merchandise and clothing, all using VR and AR technology at the Official Australian Open VR Store.
On top of this, fans can also engage with matches in new and unique ways through the use of Match Beats – a refreshed way for fans to look at live tennis scores, see how the match flowed, where the ups and downs were, and where players were serving better and returning better.
Andrew Groth, Senior Vice President Australia New Zealand Infosys, said: “Tennis is something that should be experienced, not just watched.
“We’re thrilled to be partnering with such an iconic Australian event and a global grand slam, using our digital innovation expertise to create immersive and engaging experiences for the millions of people who watch, attend and play at the Australian Open,” Groth said.
Infosys is also delivering AI Clips of matches, showing key highlights in near-real-time, shared on social media.
“Partnering with Infosys is an exciting next step in our ongoing quest to innovate the Australian Open and engage new audiences across the world,” Australian Open Tournament Director, Craig Tiley said.
“We have long understood the importance of using data and insights to improve connections with our fans, players, coaches and the rest of the tennis community and we look forward to working with Infosys to change the way we all experience our great sport in the future.”
Infosys Chief Executive and Managing Director, Salil Parekh, also believes the partnership is about creating new ways of experiencing the Australian Open.
“We’re really excited about the opportunity to showcase how digital technologies can enhance the boundaries of this tournament, to change the way the Australian Open is watched, analysed and played.”
“This association with Tennis Australia also reaffirms our strategic commitment to the region where we partner with some of the leading enterprises in driving their digital transformation agenda.”
