Hyundai Set To Part Ways With $6 Million FFA Sponsorship

Football Federation Australia (FFA) could be tasked with finding a new naming rights partner for the A-League if reports of Hyundai ending their 15-year relationship in June comes true.

According to the Sydney Morning Herald, the Korean car manufacturer has no plans to renew their existing $6 million a year deal which is set to expire in four months, though the FFA could yet come to a one-year agreement in order to avoid any immediate financial loss.

“Commercial discussions are ongoing between Hyundai and Football Federation Australia in relation to its whole of game partnership,” an FFA spokesperson told The Herald.

“As these discussion are continuing, FFA is not in a position to provide any specific comment.

“FFA greatly appreciates its partnership with Hyundai which has spanned over 15 years.”

Waning interest in the A-League, coupled with poor financial returns in the motor vehicle industry, is said to be the main reasons influencing Hyundai’s impending exit.

In addition to their A-League presence; valued at $5 million per year, Hyundai also contributes some $1 million towards the FFA’s national teams.