Holden extends its partnership with the biggest club in the AFL

Holden has extended a long-term partnership with the Collingwood Football Club and will remain a top-tier sponsor of the iconic association.

Collingwood is set to continue with Holden retaining exclusive naming rights of the club’s high-performance training centre in the heart of Melbourne’s Olympic Park precinct, the Holden Centre.

Collingwood’s new deal with Holden will see members and fans benefit from exclusive discounts and sales across Holden’s remarkable range of cars.

Collingwood Chief Executive Officer Mark Anderson was delighted that Holden would remain part of the Magpie Army as a premier partner, saying: “The club is extremely grateful to Holden for this continued commitment.

“As the team progresses through September, this renewal is an important show of support for the direction we are taking, both on and off the field.

“We couldn’t be prouder to be linked to one of Australia’s most trusted brands.”

Holden Chairman and Managing Director Dave Buttner said the partnership with Collingwood was an important way to connect with the community through a shared love of sport.

“Our connection with Collingwood is an incredible vehicle to engage with the football-loving community and our shared audiences in a unique way, and demonstrates Holden’s commitment to sport in Australia,” Buttner said.

“We have been thrilled to be part of Collingwood’s success this year and everyone at Holden and across our dealer network are cheering the team on this September.”

Collingwood’s long-term partnership with Holden began in 2013, when they ended their 10-year partnership with Lexus.