Hisense Named Official Partner for FIFA’s Expanded Club World Cup 2025

In a strategic move to expand its global sports marketing footprint, consumer electronics brand Hisense has signed on as an official partner for FIFA’s restructured Club World Cup.

This partnership aligns with Hisense’s broader goals to engage with a worldwide audience through high-profile sports sponsorships, capitalising on FIFA’s expanded tournament format set to launch in 2025.

As part of the agreement, Hisense will be given exclusive global rights to showcase its brand throughout the event, including in-venue LED boards, digital promotions, and broadcast exposure across key markets. FIFA’s expanded Club World Cup, which will now feature 32 teams from around the world, represents a unique opportunity for the brand to reach a diverse international audience, enhancing its presence in regions crucial to its business growth.

According to FIFA’s Chief Business Officer, Romy Gai, the partnership underscores FIFA’s commitment to delivering a global event with increased commercial appeal. “Hisense’s support is pivotal in bringing this new chapter of the Club World Cup to fans worldwide. Their commitment reflects the broader appeal of this tournament,” Gai said.

This collaboration builds on Hisense’s recent investment in sports sponsorship, having partnered with major organisations, including UEFA and the 2022 FIFA World Cup. With the Club World Cup partnership, Hisense aims to leverage the tournament’s extensive reach to strengthen brand awareness and consumer loyalty in markets where football enjoys significant popularity.

As Hisense’s Vice President, Candy Pang, noted, the partnership with FIFA is strategically aligned with the brand’s growth trajectory. “Football is a global sport, and we see our partnership with FIFA as essential to connecting with audiences across the world. The expanded Club World Cup offers an exceptional platform to strengthen our global presence,” Pang commented.

While the financial details of the partnership were not disclosed, FIFA’s recent focus on restructuring its tournaments highlights the commercial potential of international competitions in attracting major sponsorships. With increased viewership and interest in football worldwide, the Club World Cup presents a lucrative opportunity for brands like Hisense to build connections with millions of fans.

As FIFA sets the stage for the inaugural 32-team Club World Cup, Hisense’s involvement is expected to enhance both the tournament’s production quality and the brand’s visibility. Through this partnership, Hisense and FIFA are poised to deliver an engaging fan experience, advancing the Club World Cup’s reputation as a premier global event in club football.

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