Gumbuya World Renews as Melbourne Stars Hydration Partner

Gumbuya World Theme Park has officially extended its partnership with the Melbourne Stars Big Bash League (BBL) franchise, renewing its commitment as the club’s Hydration Partner for the upcoming WBBL|11 and BBL|15 seasons.

This multi-year renewal strengthens the commercial link between the cricket organisation and the theme park, which is strategically located in the Stars’ core supporter base in Melbourne’s south-east.

Commenting on the partnership, Melbourne Stars general manager, Max Abbott, said: “I know a number of our players and their families had an outstanding experience visiting the Theme Park last summer.”

“I know our players can’t wait to return with their families this summer,” Abbott said.

The renewal confirms the successful initial run, head of marketing at Gumbuya World, Kirsty Balthazaar-Proctor, stated that the park is excited to build on their partnership, and dial up the summer fun even more.

The partnership is a commercially smart alignment, as both brands are synonymous with “summer holiday fun.”

The sponsorship agreement ensures high visibility for Gumbuya World throughout the season, with branding prominently featured on the hydration player vests and within the team dugout, guaranteeing broadcast exposure across the domestic cricket calendar.

A key element of the commercial program is the direct value provided to the club’s fan base.

The agreement includes providing fans and members with exclusive offers and discounts to visit Gumbuya World, encouraging ticket holders to become theme park customers during the peak holiday period.

This cross-promotion increases the Stars’ marketing channels to drive patronage for the partner.

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