The Australian Institute of Sport (AIS) has announced a new four-year partnership with Australian restaurant brand, Grill’d, seeing Winter Olympic Games gold medallist, Jakara Anthony, sign on as an athlete ambassador.
The partnership will centre around the AIS and Grill’d working together to develop nutrition education for Australians participating in sport and recreation, with the goal of helping Australians make more informed decisions about their food choices.
Grill’d will also work directly with Anthony to support her future participation in elite sport and assist young aspiring athletes with their nutritional choices.
Grill’d chief marketing officer, Ben Goss, said Grill’d is hoping to take the next step and expand on its existing work in nutrition transparency.
“We are incredibly proud to announce this sponsorship,” Goss said.
“The AIS is a key source of expertise and guidance for high performing athletes especially around sports nutrition principles.
“We have provided Grill’d menu items to over 28 AFL and NRL clubs post their training and games, so we know athletes, nutritionists, dieticians and coaching staff recognise the nutritional benefits of our much-loved product.
“In addition, many elite athletes, such as Jakara [Anthony] and our key partners at the Melbourne Storm and Melbourne Boomers, eat Grill’d on a regular basis, so from a nutritional standpoint this is a perfect match.
“We want to educate our consumers on informed food choices and encourage them to lead an active, healthy lifestyle,” he said.
AIS director, Matti Clements, said: “The AIS has been delivering world class nutritional advice to Australia’s high performance athletes and sports for more than four decades.”
“Nutrition can help athletes to train hard, stay healthy and injury-free, and compete at their best.
“But you don’t need to be an elite athlete to experience how nutrition helps you reach your goals.
“The AIS is pleased to work with Grill’d to enable people to make informed nutritional decisions.
“Jakara Anthony is a wonderful ambassador to help spread the message about the importance of nutrition to health and performance.
“The AIS is proud to have supported Jakara on her journey to Olympic gold and we look forward to continuing that support as we start the countdown to Milano Cortina 2026 Games.
“The AIS also welcomes the corporate support organisations like Grill’d provide to our inspirational athletes like Jakara,” Clements said.