Gold Coast Titans Announce Partnership Extension with XXXX

The Gold Coast Titans have strengthened their commercial foundations for the remainder of the decade, announcing a five-year partnership extension with the iconic Queensland brewery XXXX.

The landmark deal ensures the brand remains the official beer partner of the club until the conclusion of the 2030 season, marking nearly a quarter-century of collaboration between the two entities since the Titans’ inception in the national competition.

Commenting on the partnership extension, Titans CEO, Steve Mitchell, highlighted the importance of commercial loyalty in an increasingly competitive sporting landscape.

“XXXX have been with us since the very beginning, and that loyalty means a great deal to our club,” Mitchell said.

He further noted that the extension through to 2030 is a testament to the strength of the relationship and the shared vision for the future of the franchise in the Queensland market.

Mitchell emphasised that the brand plays a critical role in bringing the game-day atmosphere to life for thousands of members and fans.

Lion State Sales Manager for Queensland and the Northern Territory, Marc Woolnough, endorsed the sentiment, stating that the two organisations share a strong heritage and have supported each other throughout their respective histories.

He noted that the act of enjoying a cold beer while watching the football remains a fundamental part of the fan experience that this partnership seeks to enhance.

Starting in the 2026 season, the XXXX logo will feature prominently on the official match-day and travel polos for the Titans’ NRLW program. This commercial presence will then scale further in 2027, when the branding is added to the NRL squad’s polo kits.

Beyond apparel, the brewery will maintain its position as a central fixture of the match-day experience at Cbus Super Stadium and will occupy high-visibility placement across the club’s media backdrops and digital content.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.