2 min read

Get ready for the Ministry of Sport’s marquee US Sports Business Breakfast


Industry insiders and enthusiasts alike are gearing up for the upcoming U.S. Sports Business Breakfast next Monday. This highly anticipated event will delve into the multi-billion-dollar sports industry, offering a blend of data-driven insights, engaging discussions, and opportunities to draw trends to help drive the success of the Australian sports business landscape.

YouGov will provide us with an in-depth overview of the US sports industry, with their exclusive Ministry of Sport Whitepaper. Through data-driven analysis, participants gain valuable insights into market trends, consumer behaviour, and emerging opportunities that are shaping the future of sports business.

TikTok’s Wade Shipard, the Media Publisher Manager for Sports & Gaming Content in Australia and New Zealand, will share TikTok’s approach to engaging sports content, drawing on the platform’s success with the Matildas during the World Cup. You can expect to explore strategies for creating content that resonates with audiences for wins both on and off the field!

You will have the opportunity to engage in panel discussions led by industry experts such as Mark Zucco and Craig O’Shannessy.

Zucco, fresh from a major U.S. stadium tour, brings a wealth of knowledge on brand strategy in sports. He will offer insights gathered from the recent U.S. stadium tour, shedding light on how leading brands navigate and thrive in this dynamic market.

O’Shannessy, also known as the ‘Moneyball’ guru of tennis, will explore the analytics driving the success of top athletes like Novak Djokovic and Jannik Sinner. Through his expertise, he will demonstrate how data-driven strategies are changing performance analysis across various sports, offering a competitive edge to athletes and teams.

Everyone will have the opportunity to network with these professionals and draw from their wealth of knowledge within the sports business climate.

The U.S. Sports Business Breakfast at Marvel Stadium is to be an unmissable event for anyone passionate about the intersection of sports, media, and business. As a special bonus, everyone can finish off the morning by catching the excitement of the Super Bowl kick off at 10:30 AM, with the Super Bowl viewing held at Marvel Stadium.


Event Details:

When: Monday 12th February

Time: 7:00am-9:30am

Where: Marvel Stadium, Melbourne


Book your tickers here: https://ministryofsport.com/us-sports-breakfast/

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.