Genius Sports and Publicis Sports Announce Global Partnership

Genius Sports and Publicis Sports have announced a global partnership aimed at fundamentally reshaping the future of sports fan engagement and advertising.

The collaboration provides Publicis Sports clients with direct access to FANHub, Genius Sports’ proprietary, AI-driven sports advertising platform, and its next-generation technology.

The partnership leverages Genius Sports’ proprietary data signals to enable brands to connect with specific, verified fans during their peak moments of passion and attention. By synchronising messaging with real-time, in-game action, such as game-winning scores or stunning upsets, Publicis Sports can activate campaigns that turn key moments of drama into powerful opportunities for emotional connection and brand engagement.

Positioning the partnership as a catalyst for industry evolution, chief revenue officer at Genius Sports, Josh Linforth, said: “Together with Publicis Sports, we’re ushering in a new era in sports advertising, one where emotion, data, and creativity converge to elevate every fan experience.”

“FANHub enables brands to be part of the moments that ignite passion and stay with fans for life,” Linforth said. 

Highlighting the move as an expansion of the organisation’s capabilities in a highly dynamic sector, Publicis Sports CEO, Suzy Deering, added: “Sports are one of the few places where emotion, community, and culture collide in real time… Our goal is to create content and experiences that feel as alive, dynamic, and responsive as the game itself.”

The strategic focus of the collaboration rests on three key pillars:

1. Moment-Driven Activation: Unlocking live sports data and emotional fan signals to deliver real-time, targeted media placements across the programmatic ecosystem.

2. Immersive Ad Innovation: Launching next-generation ad experiences, including augmented and contextual placements within live broadcasts and second-screen fan interactions.

3. Measurement and Intelligence: Building new accountability frameworks that connect emotional engagement metrics directly with measurable business impact.

To further innovation, Publicis Sports will also join the Genius Sports Innovation Council, an advisory forum dedicated to advancing the future of sports advertising technology.

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