Brands 3 min read

Formula 1 extends partnership with DHL as Official Logistics Partner

image

Formula 1 has announced the renewal of its enduring collaboration with DHL, solidifying the renowned courier, package delivery and express mail service company’s role as the Official Logistics Partner for the racing series.

This multi-year extension underscores the enduring two-decade partnership between Formula 1 and DHL. As the longest-standing Global Partner of F1, the German logistics giant’s commitment to supporting the delivery of Grands Prix and F1 Events remains unwavering, reflecting the growth that F1 has experienced in recent years.

Formula 1 has made significant strides towards its Net Zero 2030 target, thanks in part to DHL’s collaboration with logistics experts within the sport. Together, they have identified innovative solutions to enhance sustainability within F1’s operations, with a focus on reducing logistics-related carbon emissions.

One notable achievement is the use of biofuel-powered trucks during the European leg of the 2023 season, resulting in an impressive average reduction of logistics-related emissions by 83 percent. Building on this success, the fleet of biofuel-powered trucks will more than double in size to 37 trucks for the current season. Additionally, DHL has transitioned to employing more fuel-efficient Boeing 777 planes, which reduce carbon emissions by 17 percent compared to traditional aircraft.

DHL will introduce a new motorhome equipped with solar panels, charging stations, and recycling facilities for select European races on the 2024 calendar. This innovative addition is expected to further minimise carbon emissions and enhance sustainability efforts within Formula 1.

“As our longest-standing partner, DHL have become such a crucial part of the delivery of our events, so we’re delighted to continue that successful collaboration for many more years,” said Jonny Haworth, Director of Commercial Partnerships at Formula 1.

“Our partnership has seen the sport transform and grow, and DHL have been hugely supportive in our transition to become a more sustainable sport. This will continue to be key as we move towards 2030 and as sustainable logistics continue to develop, I look forward to seeing the positive innovations that come next.”

DHL has also played a crucial role in delivering iconic awards such as the Fastest Lap and Fastest Pit Stop, adding excitement to F1 race weekends.

The extension of this partnership signifies a renewed commitment to delivering world-class sports and entertainment spectacles with a focus on innovation, inclusivity, and sustainability.

“In addition to renewing our partnership, we are proud to be the sport’s longest-standing Global Partner, marking DHL’s 20th anniversary as the Official Logistics Partner of Formula 1, delivering the race between the races,” added Arjan Sissing, Head of Global Brand Marketing at DHL Group.

“Both companies share a strong commitment to sustainability goals and as a pioneer in green logistics, we are delighted to maintain our collaboration with Formula 1 to achieve these objectives together.”

Similar Stories

logo
image
Brands 2 min read

Adidas Launches Federal Court Trademark Action Against Australian Retailer White Fox Over Four-Stripe Apparel

Adidas has initiated formal Federal Court proceedings in Australia against fast-growing online...

image
Brands 2 min read

Nike Deepens Corporate Restructuring and Forecasts Steep Revenue Drop Amid Persistent Greater China Weakness

Nike is deepening its extensive corporate restructuring under CEO Elliott Hill, announcing...

image
Brands 3 min read

Brisbane 2032 Olympic and Paralympic Emblems Unvelied via Official YouTube Channel Preview

The official digital marketing rollout for the Brisbane 2032 Olympic and Paralympics experienced...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.