Formula 1® and Standard Chartered Announce Official Partnership

Formula 1® and Standard Chartered have announced a multi-year global partnership, naming the financial institution as the Official Wealth Management and Official Corporate and Investment Banking Partner of the series.

The agreement, which takes effect from the start of the 2026 FIA Formula 1 World Championship, leverages the bank’s presence in 19 of the 21 markets currently on the F1 race calendar to drive international growth and premium client engagement.

The sport now boasts a global fanbase of 827 million, with 43% of fans aged under 35 and 42% of the audience being female.

For Standard Chartered, this provides a unique marketing engine to reach a younger, high-net-worth demographic while aligning with F1’s “relentless pursuit of performance.”

Commenting on the partnership, president and CEO of Formula 1, Stefano Domenicali, said: “I am thrilled to welcome Standard Chartered, an incredible financial powerhouse, as a new partner to Formula 1.”

“We are both truly global in nature… I can’t wait to have them join us in the paddock and see what we can achieve together,” Domenicali said.

CEO of Corporate & Investment Banking, Roberto Hoornweg, noted that F1’s footprint mirrors the bank’s cross-border network, facilitating “distinctive global connectivity” for its stakeholders.

CEO of Wealth and Retail Banking, Judy Hsu, added: “As a leading international wealth manager, we will draw on our international network and expertise to bring clients closer to the excitement of F1… our support for F1 Academy reinforces our commitment to championing female talent.”

Strategic Alignment and F1 Academy Support

The partnership is structured as a second-tier “Official Partner” agreement, placing Standard Chartered alongside other major financial and luxury brands such as American Express, Santander, and Louis Vuitton.

Standard Chartered operates in nearly 90% of F1 race territories, allowing for seamless trackside activations and exclusive hospitality experiences for its Corporate and Wealth clients.

The bank will extend its support to F1 Academy, the all-female driving series. This partnership focuses on developing female talent both on and off the track, reinforcing the organisation’s commitment to diversity and inclusion.

The organisation anticipates that the 2026 season, which features a major overhaul of technical and engine regulations, will provide the ideal launchpad for the partnership.

Investors and fans are looking toward the season opener in Australia on 8 March 2026, where Standard Chartered’s inaugural trackside activations is expected to debut.

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