Football Australia Announces Long-Term Partnership with Allianz Australia

Football Australia has unveiled an exciting new partnership with Allianz Australia, naming the global insurance giant as the Official Insurance Partner for Football Australia and its National Teams. This includes the Subway Socceroos, Matildas, Youth Teams, CommBank Pararoos, and CommBank ParaMatildas. This significant collaboration underscores a shared commitment to the continuous growth and development of Australian football.

Allianz, renowned for its support of football and major sporting events worldwide, continues its tradition of community support and social inclusion through sports with this partnership. This alliance aligns seamlessly with the core values and vision of Football Australia.

James Johnson, CEO of Football Australia, expressed his enthusiasm for the partnership, emphasizing the shared values between the organizations. “We are thrilled to welcome Allianz to the Football Australia family. Their dedication to inclusivity and community empowerment resonates with our vision for football in Australia. This partnership not only provides vital support to our national teams but also serves as an inspiration for the next generation of Australian talent. We eagerly anticipate a fruitful and collaborative partnership,” Johnson stated.

Richard Feledy, Managing Director of Allianz Australia, echoed these sentiments, highlighting the company’s global commitment to sports and its positive impact on communities. “We are delighted to partner with Football Australia, underscoring our global dedication to sports and its immense value to our operational communities. This collaboration is a natural fit for us, given Allianz’s extensive involvement in stadiums worldwide and our support for football on an international scale. We believe that sports encourage diversity, enhance mental and physical well-being, and foster a sense of unity and inclusion. Through our partnership with Football Australia, we aim to inspire future generations of football enthusiasts,” Feledy mentioned.

Key highlights of the partnership include:

• Official Insurance Partner: Allianz Australia becomes the Official Insurance Partner for Football Australia and its National Teams.
• Major Branded Assets: Allianz Australia’s logo will be prominently displayed on the training and off-field gear of the Subway Socceroos, Matildas, CommBank ParaMatildas, and CommBank Pararoos teams.
• Support for Para-athletes: Allianz Australia continues its dedicated support for para-athletes as the Official Partner of the CommBank ParaMatildas and CommBank Pararoos.
• Global and Local Presence: Building on its extensive football history globally, including partnerships with Bayern FC and Allianz Stadium (Sydney Football Stadium), this partnership strengthens Allianz Australia’s ties to the sport.
• Inclusive, Diverse, and Accessible: Football in Australia embodies over 200 cultures and encompasses 2,300 grassroots clubs, fostering an environment of inclusivity and diversity. Football Australia’s initiatives aim to eliminate barriers, ensure equal opportunities, and empower individuals from all walks of life. The collaboration with Allianz reinforces the commitment to creating an inclusive and diverse sporting landscape that is accessible to all.
• Empowering Individuals and Communities: Football stands as the premier sport for Culturally and Linguistically Diverse individuals in Australia, showcasing its broad appeal and significance.

This partnership also sets the stage for an upcoming Allianz Australia Paris 2024™ marketing campaign, scheduled to launch before the Matildas’ inaugural match at the Olympic Games on 25th July.