FloSports Launches Two FAST Channels on Prime Video and Fubo

FloSports has launched a two new FAST (Free Ad-Supported Streaming TV) channels: FloRacing 24/7 and FloHockey 24/7, on major platforms Prime Video and Fubo.

This move broadens the organisation’s reach to over 130 million monthly viewers across the US and Canada, making its extensive library of premium racing and hockey content freely available on millions of connected devices.

The launch aims to strategically convert passive viewers into paid subscribers for FloSports’ core subscription service.

By making a high volume of live and on-demand content, including over 3,000 events, freely available, FloSports is leveraging a format that grew by 43 per cent year-over-year to rapidly increase brand awareness and audience sampling.

Commenting on the launch, EVP Corporate Development and Strategic Finance, Kevin Boller, said: “Our launch of these FAST channels marks the most significant introduction to date of freely available FloSports content…”

“while expanding our reach to millions of potential new customers on the apps and channels that they love and access daily,” Boller said.

FloRacing 24/7 offers grassroots racing from partners like NASCAR and the High Limit Sprint Car Series, showcasing elite drivers such as Kyle Larson and Kyle Busch.

Meanwhile, FloHockey 24/7 is the only FAST channel broadcasting live hockey games nationally, featuring high-potential talent from leagues like the American Hockey League (AHL) and the Ontario Hockey League (OHL), competitions that feed directly into the NHL.

The expansion builds on the organisation’s existing off-platform distribution program, which recently included the launch of the FloSports Connected TV app on Samsung and VIZIO televisions.

This effort drastically increases FloSports’ household footprint, aligning the company with the growing media consumption trend where 20.4 per cent of all FAST channels are already focused on sport.

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