The International motorsport governing body, Federation Internationale de I’Automobile (FIA), has announced the appointment of Natalie Robyn, who will be the organisation’s first CEO.

The American-born executive brings 15-years of experience in the finance and automotive sectors  and has handled licensing and sanctioning several of the world’s premier motorsports, including Formula 1 (F1).

Robyn has previously held senior management positions at Volvo, Nissan and DaimlerChrysler, and will now take responsibility for the operation and financial performance of the FIA administration, while also looking to diversify the governing body’s revenue streams.

Commenting on her appointment, Robyn, said: “I am delighted to be appointed the first ever CEO of the FIA at such an important and exciting time or the federation.”

“I look forward to working with members, the senior leadership team and the president to deliver their vision of reform and growth with the involvement of all staff,” she said.

FIA president, Mohammed Ben Sulayem, added: “The appointment of Natalie Robyn as our first ever CEO is a transformative moment for our Federation.”

“Her extensive experience and leadership will be crucial to improving our finances, governance and operations.

“She has a proven track record of delivering diversification and growth, as well as developing executive leadership capabilities which will be an extremely valuable asset to the FIA and our Members and I welcome her to the team,” he said.

Robyn’s appointment comes within a year of Ben Sulayem taking the position of FIA president, following the 2021 F1 finale in Abu Dhabi.