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Female Athletes Value Brand Connection Over Cash

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Female Athletes Value Brand Connection Over Cash

Elite female athletes are stepping down from major sponsors, as they prioritize brand connection over money. 
In April this year, America's greatest gymnast of all time, Simone Biles, walked away from the $30.4 billion dollar brand, Nike, in a new sponsorship deal with the women’s sportswear brand Athleta.
Biles is one of the many female athletes who claim to have sought a partnership that benefited the athlete’s health outside of performance metrics and allowed them to pursue activism ...

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kaleah@ministryofsport.com.au