Fanatics, as part of a joint venture between Fanatics Collectibles, Topps (which Fanatics acquired earlier this year for US$500 million), and more than 35 colleges, will create trading cards for current and former college athletes.
The trading cards will be created in both digital and physical forms and will have co-branding elements for athletes who have went on to become professional athletes in either the NBA, NFL, or MLB, through Fanatics’ and Topps’ existing partnerships across the...