F1 Announces Vodka Partner Ahead Of Season Opener

Formula 1 has announced Belvedere Vodka as its first-ever Official Vodka Partner, expanding on its landmark 10-year Global Partnership with luxury conglomerate, LVMH.

The collaboration marks Belvedere’s debut in global sports, bringing together two brands renowned for their excellence, heritage, and pursuit of peak performance.

Commenting on the partnership, F1 president and CEO, Stefano Domenicali, said: “Formula 1 has always been the symbol of prestige, adrenaline and spectacle, which is why we are so thrilled to welcome Belvedere as our first Official Vodka Partner. Together we share the same dedication to quality and the pursuit of exclusive moments.”

“This announcement once again confirms the strong connection with LVMH, consolidated by a decade-long partnership. Their willingness to fully embrace the spirit of Formula 1 excites us and makes us proud of this partnership,” he said.

President and CEO of Belvedere Vodka, Francois-Xavier Desplancke, added: “I am immensely proud of the partnership between Belvedere and Formula 1. Our mutual dedication to innovation, expertise, and precision naturally aligns our brands, creating a truly exceptional alliance.”

“In the high-octane world of Formula 1, where milliseconds forge legends and engines roar with untamed energy, Belvedere Vodka arrives not just as a partner, but as the embodiment of the festivities and the entertainment. Formula 1 isn’t just about speed; it’s about spectacle. And where there’s a race, there will be always a reason to honour the excitement of the sport, from off track to beyond,” Desplancke said.

The partnership will elevate the Formula 1 fan experience, offering exclusive activations and premium hospitality experiences throughout the season, with the brand being a staple in high-end F1 hospitality spaces, including the Paddock Club and F1 Garage.

Kicking off in Australia, Belvedere will host the Official After Party of the Australian Grand Prix, an elite event set to redefine luxury entertainment and nightlife, which will feature world-renowned DJs and a vibrant atmosphere, the event promises to be a highlight of the F1 social calendar.

As the season progresses, Formula 1 fans can look forward to enjoying Belvedere Vodka at select hospitality venues, further enhancing the energy and sophistication of race weekends.

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