Media & Broadcast 2 min read

Every NFL Game Now Available in Australia via Amazon Prime and DAZN

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DAZN and Prime Video have expanded their partnership to offer NFL Game Pass (NFL GP) as an add-on subscription available on Prime Video in key markets: the UK, France, Germany, Australia, Mexico, and Brazil. Launching this week, NFL GP will provide fans outside the USA access to every NFL matchup throughout the regular season and postseason, including the Super Bowl – widely regarded as the world’s largest annual sporting event.

This move allows sports enthusiasts to easily access NFL GP with a one-click add-on for an additional monthly fee, expanding Prime Video’s sports streaming offerings. Jay Marine, Global Head of Sports at Prime Video, emphasized the partnership’s significance: “Our expanded partnership with DAZN will bring the drama and excitement of the NFL to customers in many countries around the world. Our goal is to make Prime Video the number one destination for sports fans to watch the biggest live sports events.”

For Australian fans, this deal signifies increased flexibility in how and where they can watch their favorite NFL matchups. As Prime Video continues to expand its sports offerings, the addition of NFL GP further strengthens its position as a key player in the sports streaming market.

Brands eager to leverage this new platform should take note: all ads from the DAZN Game Pass feed will be syndicated across Amazon Prime, offering unique opportunities for brand exposure in one of the most dynamic sports leagues globally.

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