Engage RM Upgrade Fan Engagement with Acquisition of Power’d Digital

EngageRM, a prominent player in business and marketing automation, CRM, and data analytics, has recently completed the acquisition of Power’d Digital, a robust first-party channel platform.

This strategic acquisition promises to transform the way organisations engage with their fan bases by providing seamless integration with branded websites and applications, thereby enhancing both reach and revenue potential.

Commenting on the acquisition, CEO of EngageRM, Adam Boyle, said: “The acquisition of Power’d aligns with our commitment to innovation and delivering exceptional value to our clients.”

“By integrating Power’d’s first-party channels, we are poised to set new benchmarks in fan engagement and operational excellence within the sports and entertainment sectors,” Boyle said.

CEO of Power’d, Scott Dinsdale, added: “We are thrilled to join forces with EngageRM and build on the incredible legacy we have already created.”

“The ever-growing EngageRM network presents a tremendous opportunity to scale our solution and redefine fan engagement experiences on a global scale. We’re truly excited about what we can achieve together,” Dinsdale said.

Founded in 2003, EngageRM has established itself as a global frontrunner in sports technology, delivering solutions to major leagues including the NBA, NFL, MLB, MLS, NHL, Premier League, AFL, NRL, A-League, and NBL.

Their platform effectively enables businesses to foster valuable relationships with fans, partners, and communities via data-driven insights, improved ticketing processes, targeted marketing, and real-time reporting systems.

This will also equip sports and entertainment organisations with more versatile and efficient operational tools.

Power’d’s cutting-edge technology allows for the tokenisation and direct delivery of diverse fan offerings, such as:

• Ticketing: Effortless ticket sales.
• Experiences: Unique and memorable fan interactions.
• VIP Packages: Exclusive access to premium offerings.
• Commercial Offers: Tailored promotions and discounts.
• Merchandise: Seamless merchandise purchasing.
• Memberships: Efficient membership management.
• Hospitality: Enhanced hospitality experiences.
• Loyalty Programs: Engaging loyalty initiatives.

The integration process is set to begin soon, with teams from EngageRM and Power’d Digital working together to incorporate Power’d’s portal capabilities into EngageRM’s existing platform.

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