Dynamic Campaign Boosts Weber Women’s Big Bash League
The Weber Women’s Big Bash League (WBBL) is ready to launch its new season with a fresh and exciting campaign called “This and More.” The campaign, created by Apparent, celebrates the world-class skills and personalities of the players from the eight teams in the league. It aims to attract new fans and establish the WBBL as a global leader in sports entertainment.
Apparent’s Creative Director, Jackson Long, said that the campaign was a way to showcase the WBBL as the ultimate sport to watch this summer. “This campaign is a high-energy re-introduction to the WBBL that we hope lets new audiences know that this is the must-see sport this summer. In a year in which the entire nation got to know the names, personalities and insane talent of the Matildas, there’s a lot of momentum to back the best athletes in Australia.”
Cricket Australia’s Head of Brand and Marketing, Teresa Basile, highlighted the WBBL’s role in inspiring the next generation of female athletes. “The WBBL has paved a path for the next generation and our players are the highest-paid women in Australian team sports. They’re some of the best athletes in the world and incredible role models. This campaign showcases the depth of what the WBBL offers; a competition that is homegrown and world-class.”
The WBBL’s Head of Competition Development and Strategy, Margot Harley, emphasised the league’s status as one of the top cricket competitions in the world and the most popular women’s sporting league in Australia. “The WBBL is one of the world’s leading cricket leagues and the most-watched women’s sporting league in Australia. We’re excited to welcome even more fans to see the greatness of our competition up close over the summer and we cannot wait for fans to witness the world’s best players in the world’s best stadiums this season”, she said.
The campaign will kick off with a 30-second TV commercial that captures the excitement and energy of the WBBL. It will also feature a digital, out-of-home (OOH), radio, and social media campaign that will reach audiences across the country. The campaign’s main goal is to increase awareness and attendance at WBBL matches, promising a thrilling season of cricket action.