Sponsorship 1 min read

Deloitte Partners with United Cup to Enhance Tennis Experience

Written by MOS Editorial Team

Published on 14 October 2024

Deloitte has announced a multi-year partnership with the United Cup and Tennis Australia, establishing itself as the Official Business and Technology Transformation Consulting Partner. This collaboration aims to utilise Deloitte’s expertise to support various digital initiatives that enhance both customer and event experiences.

The United Cup has rapidly become a significant fixture on the global tennis calendar and will showcase Deloitte’s branding through on-court signage in Perth and Sydney. This partnership is positioned as a vital support mechanism for Tennis Australia, enabling a transformation that aligns with the organisation’s long-term sustainability objectives.

Cedric Cornelis, Chief Commercial Officer of Tennis Australia, noted the partnership’s potential to optimise business processes in an evolving sports landscape, stating, “The partnership allows us to build on our world-class capabilities and continue to enhance our day-to-day operations.”

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