Delaware North Secures Hospitality Agreement with Victoria Racing Club

Delaware North, a global leader in hospitality and entertainment, has announced a multi-year partnership as the new hospitality services provider for the Victoria Racing Club (VRC) at the iconic Flemington Racecourse.

The agreement will officially commence in April 2026, following a highly competitive tender process that marks the end of a four-year tenure by Crown Melbourne.

Delaware North’s proven track record in “commercialising non-race day events” and their global expertise at venues like Wembley Stadium and TD Garden were cited as key differentiators.

For Delaware North, this win solidifies its “Melbourne triple-crown,” adding Flemington to a premium stadium portfolio that already includes the MCG and Marvel Stadium.

Commenting on the partnership, managing director of Delaware North in Australia and New Zealand, Gary Brown, said: “Flemington is synonymous with excellence and tradition, and we are honoured to bring our global expertise and local knowledge to enhance the hospitality experience at this iconic venue.” 

Objectives and Precinct Vision with Delaware North

The partnership is designed to transform the Flemington guest experience through several key pillars:

• Year-Round Commercialisation: A primary focus is to drive revenue outside of the traditional Spring Racing Carnival by leveraging the venue for major corporate conferences, business events, and community gatherings.

• Member Engagement: Delaware North will introduce locally inspired, “true taste of Melbourne” culinary offerings to the VRC’s 34,000+ members, the largest racing membership base in Australia.

• Precinct-Wide Elevation: The agreement covers all race days, corporate areas, and non-event functions, supporting Rogers’ goal to “isolate and activate” different parts of the Club Stand for increased profitability.

Transition and Upcoming Major Events

Delaware North will take over operations in April 2026, allowing for a full integration phase before the 2026 Spring Racing Carnival.

In addition, Flemington has been confirmed to host the 2026 Cox Plate in October while The Valley undergoes a major 21-month redevelopment, providing Delaware North with an additional high-capacity event in its first year.

The VRC officially thanked Crown for their service over the past four years, noting that the move to Delaware North aligns with the club’s next chapter of “entrepreneurial thinking” and operational skill sets.

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