Japan’s top-tier soccer league has renewed its partnership with sports streaming platform DAZN, granting them broadcast rights through to 2033.

The partnership affirms DAZN’s successful entry into the Japanese sporting market, the five-year extension adding to the service’s existing portfolio of Formula 1 motor racing and Nippon Professional Baseball rights in the country.

The new broadcast deal will see changes to the pair’s existing agreement following a new strategy, allowing DAZN to expand the number of free-to-air match broadcasts.

Additionally, the renewal follows the recent installation of new management at both the DAZN and the J-League organisations last year and aims to continue supporting the growth and development of Japanese football.

Commenting on the partnership, DAZN group CHEO, Shay Segev, said: “The success of the Japanese business is vital to DAZN’s overall strategy, and this agreement reinforces our valued relationship with the J.League.”

“This partnership is the foundation of our business in Japan. We are delighted to extend until 2033, and our continued investment will further contribute to the development of Japanese football together with the J.League,” he said.

J.League chairman, Yoshikazu Nonomura, added: “Since the beginning of my tenure as chairman, DAZN and I have had a number of discussions about how best to continue growing together.”

“We feel that increasing the number of opportunities to experience the J-League in various forms, including the J3 League, which will now be retained by the J-League, will lead to an expansion of the fanbase and create a new partnership that will be a win-win for the J-League and DAZN,” he said.

This announcement comes after DAZN announced its bid to broadcast every EFL game live.