Cricket Australia set to release mobile cricket game in new deal
Cricket Australia has signed a three-year deal with Next Wave Multimedia, that will see the production of a new ‘Big Bash Cricket’ game available on mobile.
A subsidiary of Indian gaming company Nazara Technologies Limited, Next Wave Multimedia will develop two mobile video games, the iconic KFC Big Bash League (BBL) and Rebel Women’s Big Bash League (WBBL).
Cricket Australia’s Digital Gaming Manager, Patrick Horan said: “I’m really excited to take our mobile game ‘Big Bash Cricket’ to the next level in collaboration with Next Wave Multimedia,”
“We look forward to offering it to Big Bash fans in Australia and around the world an even more realistic representation of the game they love with improved graphics and gameplay as well as all new features including a multiplayer option.”
“Considering Next Wave Multimedia’s mobile gaming pedigree and the quality of their existing cricket games, we can’t wait to see what their team does with our teams and players.”
Nazara has purchased a majority stake in Next Wave Multimedia Private Limited and NODWIN Gaming Private Limited last year and currently offers gaming subscription services in over 61 countries globally including, Africa, Middle East, South East Asia and the Indian Subcontinent.
CEO of Next Wave Multimedia, P.R Rajendran said: “We believe that mobile games around cricket enable millions to vicariously live the ‘on ground’ experience virtually and with the BBL’s legion of fans, this offers a perfect setting for this partnership.”
“With ‘Big Bash Cricket’, the game will boost engagement with existing fans and also appeal to a larger audience.”
CEO of Nazara Technologies, Manish Agarwal said: “We at Nazara believe that cricket fans around the globe have been missing a high-quality gaming experience on their mobile devices, unlike their counterpart soccer fans.”
“This partnership with Cricket Australia gives Next Wave an opportunity to offer a console-quality cricket gameplay experience on their mobile devices and attract younger audiences to virtual Big Bash games.”
