Collingwood and Breitling Unveil Luxury Partnership with Limited-Edition Timepiece

Collingwood has officially announced a multi-year partnership with Swiss watchmaker Breitling.

The partnership, which sees Breitling join as an Official Partner of the Magpies, was launched alongside the unveiling of the Superocean Automatic 44 Collingwood Limited Edition, a timepiece designed to bridge the gap between high-performance horology and Australian sporting tradition.

A Partnership Anchored by Values, Prestige, and Heritage

Breitling, a brand with a 140-year history of innovation, has established a significant presence in Melbourne through flagship boutiques in the CBD and Chadstone. This collaboration marks its most direct foray into the AFL landscape, leveraging Collingwood’s massive commercial reach and highly engaged supporter base.

Commenting on the partnership, Collingwood CEO, Craig Kelly, said: “Collingwood and Breitling are the perfect pairing. Both organisations have a long and great history and are always looking to be innovative and advanced in the pursuit of success,”

He noted that the partnership allows fans to celebrate the club’s iconic black-and-white identity through a premium, wearable heirloom.

Collingwood midfielder and Breitling ambassador, Nick Daicos joined the launch, highlighting the synergy between elite sport and precision timing.

“In sport, timing and precision are so important, not only to how we prepare but also to everything we do out on the field,” Daicos said.

Breitling Oceania Managing Director Lars Summers added that the watch was designed as a legacy piece for supporters.

“It’s designed as something supporters can wear with pride today and ultimately pass on to the next generation,” Summers stated.

The Superocean 44 Collingwood Limited Edition is retailing for $8,290 and is available via pre-order through Breitling’s official channels and boutiques.

The limited-edition watch is built on Breitling’s robust Superocean 44 platform, featuring:

• Design: A monochrome black-and-white dial reflecting the club’s stripes, accented with 18k red gold to symbolise championship success.
• Exclusivity: Strictly limited to 125 pieces available only in Australia.
• Authenticity: The Collingwood Magpie crest is engraved on the caseback, while the technical specifications include 300-metre water resistance and COSC-certified accuracy.

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