2 min read

Coles Express Joins NBL1 As Naming Rights Partner


NBL1 have announced Coles Express will join the league as the new naming rights partner until the 2023 season.

The partnership will see Coles Express sponsor almost 1,500 NBL1 games across the five women and men’s leagues.

The Coles Express logo will be featured across the NBL1 conference logos as well as the NBL1 logo.

This is yet another big sponsor to partner with NBL1 with deals from Bunnings and Foot Locker secured earlier this year.

On the partnership NBL1 chief commercial officer, Brad Joyner, said: “To have such a trusted Australian brand associated with NBL1 and the broader basketball community is fantastic for the sport.”

“As a community driven product, Coles Express’ values align perfectly with those of NBL1.

“We look forward to this exciting journey ahead with Coles Express and hope it is the beginning of a long and successful partnership.

“With the live streaming of all games, immense social media coverage and marketing, and world class female and male players, NBL1 has changed the game for semi-professional sport in Australia.

“Partnerships with trusted brands like Coles Express emphasises the power of NBL1 as we look to grow the game of basketball across the country,” he said.

Coles Express executive general manager, Michael Courtney, said: “[The Coles Group] are committed to build strong and resilient communities with the aim to help Australians lead healthier and happier lives.”

“We are proud to partner with community organisations like NBL1 to drive health benefits.

“Our respective brands mean a lot to the community, be it at NBL1 grassroot basketball events or our Coles Express team members who support customers across the country when they are on the road.

“We are excited to help champion and grow the sport of basketball in Australia and look forward to becoming even more involved in our local communities through this fantastic partnership,” he said.

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