Classic Sportswear Extends Partnership with Play Like A Girl

Classic Sportswear has extended its collaboration with Play Like A Girl Australia, reinforcing a shared mission to improve visibility, participation, and leadership opportunities for women and girls in sport.

Showcased at the recent Women in Sport Summit, the partnership goes beyond an apparel agreement. Both organisations are investing in purpose-built women’s gear and initiatives that highlight the presence of female athletes on and off the field.

Aligning Commercial Growth with Social Impact

For Classic Sportswear, the extension is part of a broader commercial strategy linking brand growth with social purpose, particularly as demand rises for female-specific performance products.

Carinda Palmer, Head of Brand & Marketing at Classic Sportswear, said the partnership reflects the company’s long-term vision:
“Partnering with Play Like A Girl aligns with our mission of supporting women in sport from grassroots to elite. We’re investing in product, partnerships and initiatives that create real impact; from elite athletes in purpose-built apparel to young girls gaining confidence through leadership.”

Empowering the Next Generation

For Play Like A Girl, the continued backing of an apparel partner adds both credibility and resources. Founder Holly Bailey stressed the importance of creating visibility and opportunities:
“By creating real opportunities and amplifying the stories of women in sport, we’re showing the next generation of girls what’s possible.”

Purpose-Driven Partnerships on the Rise

The renewed collaboration underscores the growing value of purpose-driven partnerships in sport. As women’s sport continues to attract record audiences, investment, and sponsorship, brands are seeking ways to stand out.

For Classic Sportswear, working with Play Like A Girl provides visibility across grassroots and professional networks, strengthening connections at multiple levels of sport.

The partnership’s emphasis on leadership and storytelling also reflects a wider industry trend. Success in sport is now measured not only by on-field performance but by the ability to deliver inclusive opportunities and contribute to broader societal outcomes.

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