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Capgemini Becomes Top-Tier Sponsor Of World Rugby


Capgemini, a multinational information technology services and consulting company, is the newest worldwide, top-tier partner of the 2023 Rugby World Cup, which Rugby Chief Executive, Alan Gilpin, describes as a “perfect partner to help share the vision.”

In a new three-year agreement, Capgemini will also become World Rugby’s Global Digital Transformation Partner. 

Capgemini is a global company across 50 countries, and will now promote the tournament across all its international locations including England, Scotland, Wales, Ireland, France, and Italy, as well as Asia-pacific markets like Australia, Japan and New Zealand. 

Through its technological expertise, the company says it will support the tournament’s management systems and play a crucial role in the delivery of results including the men’s and women’s World Rugby Rankings.

Furthermore, Capgemini will work with World Rugby to enhance the digital experience for fans and coaches by applying its skills and knowledge in data analysis, artificial intelligence and cloud.

The partnership extends on the company’s existing relationship with Rugby, which began more than 30 years ago when Capgemini supported French domestic clubs and was the Official Technology and Consulting sponsor for the France 2007 Rugby World Cup.

Additionally, Capgemini is currently the Global Innovation Partner for the HSBC World Rugby Sevens Series. 

World Rugby Chief Executive Alan Gilpin said: “This partnership is much deeper than a brand association, this is a purpose-driven relationship between our two organisations that share many common values.”

“Capgemini is the perfect partner to help us deliver this shared vision.

“With two years to go until France 2023 kicks off, we are in great shape, and our preparations are on track. 

“Our worldwide partner commercial program is attracting new partners like Capgemini and we are confident that it will be the most impactful and sustainable Rugby World Cup ever staged and a spectacular celebration of rugby and its values in the sport’s 200th year,” Gilpin said.

Capgemini now joins the Japanese alcoholic and soft drinks company, Asahi Group, as a new top tier sponsor of World Rugby, along with returning partners  Société Générale, a French banking group, and Mastercard

World Rugby says that after the announcement of its roadmap for the next five years, the organisation is experiencing record levels of interest for commercial partnerships. 

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