Canterbury-Bankstown Bulldogs Sign Three-Year Partnership with Geely Auto Australia

The Canterbury-Bankstown Bulldogs have announced a three-year partnership with Geely Auto Australia, marking the global automotive innovator’s first major foray into Australian sport.

Beginning in the 2026 NRL and NRLW seasons, Geely will become the Club’s official vehicle partner, EV partner and apparel partner, signalling a new chapter of growth and innovation for both organisations.

As part of the agreement, Geely’s logo will feature on the front of the Bulldogs’ playing shorts across both men’s and women’s teams — a symbolic statement aligning the Club’s heritage with the automotive brand’s forward-looking technology credentials.

Bulldogs CEO, Aaron Warburton, said the partnership reflects the Club’s ambitions to evolve on and off the field.

“Welcoming Geely Auto to the Bulldogs family is a defining moment as we write the next chapter of our Club’s proud history.” 

“Geely represents power, durability and relentless innovation, exactly the qualities that will drive our performance in 2026 and beyond.”

“As we modernise our brand and expand our facilities, partnering with a global leader like Geely demonstrates our ambition to deliver world-class experiences for our members, fans and community,” Warburton said.

Geely Auto Australia CEO, Lei Li, said the partnership was a natural step for the brand as it expands its footprint in Australia.

“The Bulldogs’ rich and passionate history combined with their forward vision aligns well with our own brand journey.” 

“This strategic partnership is a fantastic opportunity for two major organisations to connect both on and off the field.”

“We look forward to delivering meaningful engagement with fans and being part of the Bulldogs’ exciting future,” Li said.

For Geely Auto Australia, the partnership caps a strong debut year in the local market, amplifying its brand presence through alignment with one of rugby league’s most passionate and community-focused clubs. The collaboration connects Geely’s reputation for innovation, safety and sustainability with the Bulldogs’ 90-year legacy of family and community values.

The agreement will see Geely integrated across match-day experiences at Accor Stadium, including vehicle showcases, fan activations, and exclusive digital content throughout the 2026 season.

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