Brisbane Heat and TMR Extend Partnership

The Brisbane Heat and Queensland Cricket have formalised a two-year renewal of their partnership with the Department of Transport and Main Roads (TMR).

The extension ensures the continued delivery of the StreetSmarts road safety program across the Heat’s BBL and WBBL platforms, reinforcing a collaboration that has been a fixture of the Queensland sporting landscape since 2016.

The cornerstone of the renewed agreement is the annual Road Safety Cup, contested between the Brisbane Heat and the Sydney Thunder.

This season’s fixture, held at a sold-out Gabba on Saturday, serves as a high-visibility vehicle to promote safe driving habits during the peak summer holiday period. The organisation also used the match to acknowledge the critical honour and role of first responders in managing road trauma.

Emphasising the deep-seated alignment between the two entities, Queensland Cricket and Brisbane Heat CEO, Terry Svenson, said: “As an organisation, we’re passionate about promoting safe driving messaging to our fanbase, and Queenslanders more broadly.”

He noted that the partnership would feature “player-led activations, community engagement initiatives, and in-stadium messaging” to foster a safer driving culture throughout the state.

The program receives high-level government backing, highlighting the importance of using sport to reach mass audiences, Minister for Transport and Main Roads, Brent Mickelberg, noted: “Our partnership with Queensland Cricket provides a powerful opportunity to share this life-saving message with thousands of fans.”

By integrating the StreetSmarts message into the “match-day experience,” the organisation ensures its commercial assets deliver social value beyond the field of play.

The timing of the Road Safety Cup ensures maximum impact, leveraging the Heat’s back-to-back sell-out crowds to advocate for the most important win of all: getting home safely.

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