Breitling Sails Announce World Surf League Partnership

Breitling has been named the Official Timing Partner of World Surf League Australia in a new three-year agreement that will see the Swiss watchmaker anchor its presence at the upcoming Bonsoy Gold Coast Pro.

Running from May 1–11, 2026, the event marks a historic return to the iconic Snapper Rocks, a venue celebrated for its technical precision and cultural weight in the surfing world.

Commenting on the partnership, World Surf League APAC President, Andrew Stark, said: “Breitling’s heritage of performance, innovation, and authentic connection to surf and ocean culture make it a natural partner for the World Surf League.”

“The Bonsoy Gold Coast Pro… demands precision and timing, values deeply rooted in Breitling’s DNA,” Stark said.

Managing director Oceania at Breitling, Lars Summers, highlighted that the partnership transcends traditional watchmaking, reflecting a lifestyle shaped by authenticity and a connection to the elements.

For the organisation, the deal provides a high-visibility platform during the World Surf League’s 50th year of crowning champions, ensuring its manufacture movements are synonymous with the split-second decisions that define elite surfing.

The partnership, which extends through at least 2028, positions Breitling at the intersection of high-performance sport and coastal luxury.

As the official timekeeper, the brand will be integrated into the live broadcast and will feature a major on-site activation at Snapper Rocks. This move aligns with Breitling’s “sea” pillar and its “Surfer Squad,” which includes global icons and longtime ambassadors Stephanie Gilmore, Kelly Slater, and Sally Fitzgibbons.

To celebrate the launch, Breitling has released the Superocean Heritage Oceania Edition, a regional exclusive for Australia and New Zealand. The timepiece features a Pacific-blue ceramic bezel and a sea turtle engraving on the caseback—a strategic nod to ocean conservation and navigation.

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