Bonds Flying Roos Secure Major Multi-Year Deals Ahead of USD 2 Million SailGP Grand Final

The Bonds Flying Roos, Australia’s dominant force in the SailGP league, have increased their commercial foundation with two major multi-year partnerships, welcoming global software company monday.com and Australian-founded online trading platform Blueberry.

The announcement, comes along with the debut of a promotional video featuring co-owners Hugh Jackman and Ryan Reynolds, arrives just as the team heads into the high-stakes Abu Dhabi Grand Final where a USD2 million (AUD3 million) prize purse is on offer.

The injection of new capital and enterprise technology marks a step in reinforcing the team’s commercial maturity and operational efficiency as they chase a record fourth championship title. The unique commercial appeal driven by co-owners Jackman and Reynolds, who acquired their stake earlier in the season, was immediately leveraged in the partner video.

In a joint statement, the co-owners leaned into their signature self-aware humour, stating they feel a tremendous responsibility to keep the Bonds Flying Roos on top, adding that monday.com’s elite planning and Blueberry’s surgical trading precision position them well for the Grand Final.

Monday.com joins as the Official Global Work Management Partner, providing a operational upgrade. The AI-first platform is tasked with unifying workflows across performance planning, complex team logistics, content production, and crucial race-week execution.

For the technology giant, the partnership aligns its enterprise solution with the high-performance, data-driven demands of a sporting organisation that manages people and equipment across continents at championship speed. 

Adding their enthusiasm about the partnership, monday.com chief marketing officer, Harris Beber, noted: “Championship teams aren’t defined only by what happens on race day; they’re defined by everything they execute between events.”

The second major partner, Blueberry, enters as the Official Online Trading Partner. For the Australian-founded financial services brand, the multi-year deal is a strategic investment aimed at expanding its global footprint.

Blueberry sees SailGP as the ideal international arena to connect with audiences who value precision, agility, and high-stakes decision-making, qualities shared by the elite athletes and smart traders.

Sharing how the partnership marks a “major milestone” as they expand their global presence, CEO, Dean Hyde, was thrilled to team up with “one of Australia’s most successful and dynamic sporting outfits.”

Bonds Flying Roos Driver and CEO, Tom Slingsby, welcomed the support, stating the new commercial platform provided crucial momentum.

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