Sponsorship 2 min read

BLAST and ASUS Renew Multi-Continent Partnership for 2026 Season

image

BLAST has announced a season-wide renewal of its partnership with ASUS, designating the brand as the Official Monitor, PC, Laptop, Keyboard, and Mouse Partner for the 2026 BLAST Premier season.

Building on a successful 2025 collaboration, the deal will see ASUS hardware integrated into six major Tier-1 Counter-Strike 2 events across three continents and five countries.

Commenting on the partnership extension, SVGP of commercial revenue at BLAST, Alexander Lewin, said: “ASUS products not only elevated our competition standards but also created unique experiences for attending fans.”

General manager at ASUS, Kris Huang, added that the partnership creates a “seamless ecosystem” for players to reach their true potential.

The commercial partnership kicked off in January with the BLAST Premier Bounty S1 in Malta, where the hardware was put to the ultimate test during PARIVISION’s historic 3-0 upset victory over Team Falcons. The organisation will continue to provide the “Powered by ASUS” Esports Stations, featuring the flagship ROG Strix GeForce RTX™ 5090 and AMD Ryzen™ 7 9800X3D, to ensure elite performance standards throughout the global circuit.

A key element of the renewal is the focus on fan engagement and technical transparency.

ASUS will receive dedicated broadcast segments featuring exclusive camera angles of their technology in real-time. 2025 data shows that 76% of fans who interacted with ASUS products at events engaged with the brand afterward.

The partnership next moves to the Netherlands for BLAST Open S1 in Rotterdam this March, marking the first time the circuit will feature on-site ASUS fan activations in the region.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Sponsorship 2 min read

SportWest and We Make A Difference Launch Two-Year Partnership

SportWest has announced a strategic two-year partnership with We Make A Difference, an...

image
Sponsorship 2 min read

Formula 1 and Allwyn Secure Long-Term Partnership Extension

Formula 1 and Allwyn League , a leading lottery-led entertainment provider, have announced...

image
Sponsorship 2 min read

Hawthorn Announce JAGGAD AFLW Apparel Partnership

Hawthorn has officially unveiled premium activewear brand JAGGAD as its new AFLW apparel...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.