Biogen joins SA Rugby Partner Family

SA Rugby has announced a three-year sponsorship agreement with Biogen, appointing the premium wellness brand as the Official Vitamins and Sports Nutrition Partner for all national teams.

The deal, which runs through 2028, marks the first time in history that a “home-grown” South African nutrition brand has been selected as an official supplier to the Springboks.

Commenting on the partnership, CEO of SA Rugby, Rian Oberholzer, said: “Success on the international stage demands more than talent and hard work, it also depends on the right support systems.”

“The partnership with Biogen reinforces our belief in high-quality, safe and responsible nutrition as a key enabler of preparation, recovery and sustained performance,” Oberholzer said.

Describing the agreement as a massive milestone, Biogen brand manager, Brandon Fairweather, added: “We see it as the highest endorsement of our relentless commitment to the integrity, ethics and authenticity that exemplifies the Biogen brand.”

The partnership will see Biogen products integrated into the daily training and recovery programmes of South Africa’s elite athletes as they prepare for a high-intensity 2026 international season.

The partnership will covers the full stable of South African national rugby, including the Springboks, Springbok Women, Junior Boks (U20), and the Blitzboks (Men’s and Women’s Sevens).

The decision was heavily predicated on Biogen’s rigorous safety standards; the brand has maintained “Informed Sport” certification for over 11 years, a non-negotiable requirement for SA Rugby to ensure all products are free from banned substances.

Biogen, a house brand for Dis-Chem since 2004, has established a solid presence in the South African sports market, already partnering with the Hollywoodbets Sharks, DHL Stormers, and Mamelodi Sundowns.

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